Lead UX Designer

MBA in Sustainable Business

Hi there! I’m Gabriela Lucia Lorenz.

UX Design Lead with 15+ years of hands-on craft and design leadership across agencies, startups, and corporations.

Track record building scalable Design Systems, growing design teams from scratch, and setting the quality bar for UI, interaction, and motion.

I bridge Product, Engineering, and stakeholders in agile settings, and use AI workflows to move fast and innovate without sacrificing craft.

Based in Zurich, Switzerland. Fluent in in EN/DE/FR/ES.

Approach

My work is about designing experiences. I’m interested in a holistic approach to address human needs. The result is products with creative solutions.

My approach is based in Design Thinking. For each project I adapt the framework based on its characteristics.

Visit my portfolio.

Expertise

I am a Lead UX Designer working in FinTech since five years. I’ve been living in Switzerland for over eight years, currently based in Zurich.

I hold a bachelor’s degree in Visual Communication Design and an MBA in Sustainable Business, which gives me a business approach while applying UX design principles.

My native language is Spanish. I’m fluent spoken and written in English, French and German.

I started my career as UX/UI Designer for websites and web applications, native mobile apps. Some time later I got into the Banking industry, designing end users and professional applications. I’ve worked within interdisciplinary teams and agile environments as a colleague and a team leader. I have an entrepreneurial mindset and I take a lean approach in every project.

Since two years I am the Lead UX Designer for the Front Office professional applications stream of products, leading a team of 4-8 designers in Zurich and overseas. For the past two years I have supported Product Owners by running design workshops with customers, planning product roadmaps and managing the backlog for the design team.

Key achievements and experience
  • Ability to effectively keep the product aligned with the company mission and values.
  • Acting as a nexus between POs, devs and designers.
  • Empathising with customers through market research and design thinking workshops. Data-driven problem solving.
  • Successfully identifying product growth opportunities.
  • Leadership. Managing and mentoring a team of 8 designers. Hiring, roadmap plan, tasks prioritization, design backlog management.
  • UX Research and hands-on work on concept, wireframes and final UI design for desktop and mobile platforms in B2B and B2C.
  • Translation of business requirements into top-class user experience.
  • Roadmap definition and execution.